Social Media: I know I should be doing it, but...
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Symposium
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Nov. 11, 2011 14:00 — 16:00 Add to Calendar Add to my calendar How small organisations can engage audiences through social media. We all know we should be using social media. Maybe you have a page on Facebook, or occasionally tweet. You might have even posted the odd video on YouTube or Vimeo. But most of the time there are other things demanding your attention and your social media presence gets neglected. NETS Victoria and the Public Galleries Association of Victoria (PGAV) are pleased to present a seminar targeted at small arts organisations who want to know how they can make social media work for them. Rather than focusing on the “how to’s” the seminar will explore how organisations can promote their exhibitions, collections and public programs through social media. Four speakers will discuss how they use social media to engage and build their audiences, as well as the wider issues that surround it. Paula Bray – Manager, Visual & Digitisation Services, Powerhouse Museum Bookings Essential About the Speakers Paula Bray is the Manager of the Visual and Digitisation Services department at the Powerhouse Museum that includes: Photography, The Image Resource Centre, The Photo Library and Rights and Permissions and Audio Visuals. Paula is responsible for managing the digital collections to the highest standard whilst coordinating photographic and AV projects for exhibitions, publications, events and the website. Paula runs a blog for the Museum called Photo of the Day and manages the Museum's two Flickr accounts and numerous public groups. Emily Sexton is the Artistic Director of Next Wave, Australia’s leading contemporary arts organisation for young and emerging artists. From 2008 – 2010 Emily was Melbourne Fringe’s Creative Producer. In this role Emily undertook a targeted exploration of art in the public realm, culminating in the 2010 Melbourne Fringe Festival’s keynote project Visible City. Directed and co-created by Martyn Coutts, Visible City was a cross-artform collaboration featuring 11 artists from across Australia, New Zealand and Indonesia creating new art every day of the Festival for Melbourne’s city streets, laneways and parks. In 2010 Emily co-founded the New Leaders Network with Josh Wright (Malthouse Theatre), a peer-to-peer learning environment for leaders of small-medium Melbourne cultural organisations. Prior to Melbourne Fringe, Emily worked as an independent producer, in cultural development with City of Frankston, and produced major events and festivals for Sydney University. Emily is currently a board member for Theatre Network Victoria. She is a former Board Member of Snuff Puppets, and from 2009-11 hosted “Time to Talk” for the Malthouse Theatre. Emily regularly acts in a curatorial advisory capacity for festivals, public and private funding bodies across Australia. In 2011 she is a participant in the Australia Council’s inaugural Emerging Leaders Development Program. Nicole Smith is the Marketing & Development Manager of Next Wave. Nicole likes art that is audacious and inquisitive. She is particularly interested in creating unique access points for artists and audiences to meet and generate new dialogues. Alex Farrar is a Senior Associate at Shiff & Company where she provides legal and commercial advice to clients in the film, digital media, publishing and gaming industries. Alex is both a member of Generation Y and an experienced entertainment lawyer, so her pragmatic approach applies "old media" principles to emerging communications and entertainment platforms. Alex holds a Masters in Communications Law at Melbourne University and has authored articles about transformative uses of traditional copyright materials and Australia’s local content requirements on commercial television. Presented in partnership with the Public Galleries Association of Victoria (PGAV).
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